About
About
I work on products where I can make a difference. Bringing clarity and structure to things that have become harder to use over time, so they work as they should.
What I do
Taking something unclear and shaping it into something structured that gives people confidence, without compromising what it needs to do.
How I work
I’m hands-on across the full process, from shaping problems and user flows through to UI, testing, iteration, and measuring impact.
Helping teams set direction and make decisions, align around clear objectives, and move forward with more clarity.
Experience
I’ve worked in design for over 20 years, starting out focused on craft and creativity before moving into digital, combining qualitative and quantitative thinking to solve design problems.
I’ve worked across a range of environments including finance, manufacturing, and construction, often within team structures where clarity and accuracy matter. It’s made me more deliberate about defining problems and making sure what gets designed scales and holds up in real use.
Beyond delivery
I’ve spent time developing and growing alongside teams, mentoring, putting development plans in place, and setting up shared resources so work moves more consistently and with less friction.
Focus
I’m interested in making things simpler for everyone. Life and people are complicated enough.